Picasso was sitting at a table outside a Paris cafe. A woman came up and asked him to draw something for her on a napkin. He complied, doodling as only he could.

After he quickly finished he requested the French equivalent of $5,000.

Aghast, the woman said, “but it only took you 2 minutes!”
Smiling, he replied, “no Madam, it took me my whole life.”

The value of that nice photo you made today goes way beyond the photo itself. The real value comes from years and years of experience, training, hard work, courage, etc., that brought you to the place where you could take that great photo.

Someone could be standing right next to you with the exact same camera and lens, but without your vision and experience, they would almost certainly take a very different photo.

So if you want to say something with a picture and want to enter in the viewers sould …. there must be not a good picture but a DAMN good picture.

You can find something ‘good’ on every stock photo website, but try to find a picture that really speaks to you and gives you some type of emotion. That’s harder and it costs time, time nowadays is value, and value is … well .. money.

For this reason, meeting the Patitucci’s for our Holimites travel company was, (and still is because the pictures impress us every time) like finding the “Needle in the Haystack”.

There is just one problem, finding the right picture in an amazing stock of Dolomites pictures is like finding the “Needed needle in a haystack FULL of needles!”

Igor