Trail Runner’s World?

It’s great to see the world’s biggest running publication, Runner’s World, giving trail running the attention it deserves. The September 2010 German issue features our image from last year’s multi-day trail running tour of the Dolomite’s Alta Via 1.

Hopefully there will be a push in this direction – is Trail Running still the fastest growing segment of the outdoor industry…? Based on the number of trail runners we see, and their enthusiasm, it may well be. It’s a relatively inexpensive fitness fix, and there are few feelings as good as being fit to run through the mountains.