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Category Archives: Personal
Celebrating 25 Years in the Outdoor Industry
Patagonia 2009 Calendar Cover
Saying “Yes” to try climbing changed my life. I grew up racing sailboats, but the first day I climbed rocks I was an all new 18 year old. Turns out I had an inner dirtbag that was set free when I discovered the yacht club & topsider free world of the crags. My calling had been answered. Shortly thereafter I had myself a job in the bike department at an REI. I didn’t really know squat about climbing, but I did know bikes, so with an eye on the wall of cams and carabiners, I started my career in the outdoor industry. That was 1987.
Now, 25 years later, many of the same people I knew then, like myself, are still in the industry. A kind of family. By 1991 I was a full fledged dirtbag climber. I lived in my truck, sold espresso while on the road to make some money, dined in the bin aisles of grocery stores and actually wore white lycra (It’s back in, but not for climbing). Suddenly, I even had companies willing to “sponsor” my choice of lifestyle. My duties to them; climb, be a nice guy, make some photos and do some slideshows. One thing led to another and I got really into the making photos part.
The early days, 1998, of Beth Rodden. It later became an ad on the back cover of Climbing Magazine.
In 1997 I was managing my best friend’s Climbing Gym, the Rocknasium, in Davis, California. One day a tiny little girl walked in and tried climbing for the first time. Her parents supported her, she was happy, and, she was very, very good. Her name was Beth Rodden and she would go on to become one of the best climbers on the planet. We became close friends, and it was with Beth that I started to learn how to be a photographer by documenting her career as it took off.
1998 was a turning point, I wasn’t getting any younger and I certainly wasn’t getting rich as a bike racer or climber. I was falling in love with making photos and so decided to go back to school and study photography. I went from being a fulltime athlete, climber and road racer, to living in Santa Barbara, California and going to class. Notice I didn’t say anything about any other classes up until this point… this kind of references that inner dirtbag thing.
At the Brooks Institute of Photography I met Janine. Soon, she too was sucked into the vortex of the Outdoor Industry. She also found herself living in a vehicle. A nice girl from Switzerland, with endless talent who also happened to be an architect, was suddenly getting intimate with my version of American life.
But that American Life turned into this American Dream come true.
Our vision was simple, to live and work precisely in line with what we love; to be outside, in the mountains, as athletes, travelers, and photographers of it all. We wanted to work with companies who made gear we really used and to shoot magazine stories that we’d like to read. This we continue to do, but we have also been owners of a stock agency, consultants, multi-media producers, spokespeople, and product testers & developers. Finally, we started our own online Mountain Sport Athlete website, DolomiteSport, a spinoff of our energy and love for this lifestyle.
25 years later, we both know something about the outdoor industry. It has supported our photo business for 12 years, given us endless opportunities, inspired us, challenged us and it has been the source of countless friends.
The photography that is found in our Portfolio reveals who we are as creative people. But the examples of work found on our Clips page reveals even more. It is the result of how we have combined everything we love; making photos, supporting & working with brands and still being true to our vision which is living and working in line with our passion.
PatitucciPhoto's Published Work Samples : Click to View
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Kalymnos Greece Climbing
As we are back to climbing this year, there is one phrase that keeps coming up over and over again, “You must climb in Kalymnos, Greece”. With the need for a holiday break from, well, mountain sports, we thought we’d go on climbing holiday. All we ever do is mountain sports, but always with the camera and the necessary focus that goes along with shooting for work. This trip was for us, climb everyday, make some friends, enjoy ourselves. But one day, in the famed Grande Grotta I had to pull out the camera, and for obvious reasons.
So was Kalymnos worth all the hype? YES! …and come November you will know where to find us for our end of season getaway.
The PatitucciPhoto Story
Dan & Janine : India 2008
This post goes up as an introduction to who we are for our new Facebook Page. Sure you can read a brief summary on our Portfolio’s About Page, but if you feel like getting to know us a bit better, the personal story, here it is.
PatitucciPhoto is the husband and wife team of Dan and Janine Patitucci. In 1999 we set out to build a photography business, we didn’t know what that business would be, but we knew we wanted to make photos. After a little fashion work, commercial this & that, and editorial assignments – all of subject matter we were not interested in, we decided to stop pursuing being photographers, and start pursuing our passion – mountain sports and travel – of these things we loved, we would make some photos.
We bought a VW Westfalia, moved in, and hit the American roads. For two years we lived out of our van. We climbed, we ran trails, we hiked, and of course we made photos of it all. Along the way we made countless friends and a lot of contacts. What we didn’t make was money. But we persevered, strongly believing in the idea that to Follow your Dreams can only only lead to success. And so it did, but not after a lot of breakdowns in the VW.
Janine doing a little fishing in Alaska
Along the way were some detours. There was the much needed financial payoff of a spring and summer spent commercial fishing in Alaska. There was the winter spent living in a warehouse when every waking second was spent making PatitucciPhoto a reality – with a dial up connection. And there was a lot of time doubting that what we were doing would ever lead to anything but a long road trip with some funny stories. Amongst all of this we had amazing support from family, friends and a few very special businesses that believed in what we were doing.
In 2003 it started to come together, work started coming to us. We had settled in Bishop, California but were splitting our time between the US and Janine’s home country of Switzerland. For five years we went back and forth, shooting summer in Europe and winter in the US. Since 2003, we have been fortunate to have constant streams of commercial & editorial work as well as a thriving stock archive. In 2007, we decided to spend more of our time in Europe and settled in the Sud Tirol of northern Italy.
We often hear that we are living the dream life, followed by the, “How did you do it?”. While we feel endlessly fortunate, we did, and still do, work very, very hard. We had a vision, we believed in ourselves, and then what is really the most simple, yet difficult step – we started the process – and we never gave up. We believe the single most important factor is to be true to what you are most passionate about. For us, it is to be free and healthy, to surround ourselves with great people, to play in the mountains, and to make images derived from the energy created from this lifestyle.
Seems there is little need to add any photos here with the exception of some fun, “who we are” additions. If you want to see our portfolio, and what we do for work, it’s but a click away.
This is our story, and it’s ongoing. We hope you enjoy our work and would love to hear from you.
Dan & Janine Patitucci
Also posted in Photo Business, Random Thoughts
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PatitucciPhoto New Portfolio
Stella Alpina - Edelweiss
In 1999 it wasn’t quite “in” yet to do a version number of your site. While Photoshop was at about V5.0, Janine and I were very much at V1.0 – beta even. Now, in 2010 we must be around V9.0 for websites – but a better way to benchmark our progress is V.ery happy. This has been a phenomenal year for us for both work & fun. But, the last couple of weeks have been terrible for photography (rain) but great for office time (rain). So we thought, “Let’s get a new site up and running”.
Our last portfolio was up for almost two years so we had some serious editing to do. Where to begin? What are the image categories? We want to show our best work but not too much, less is more, all that sort of thing. In the end we want to honestly and accurately present who we are and what we do for our clients; new, old and those searching for the best mountain sport photographers. Now it is ready, this new site is us.
Our photography is perhaps a bit unique in the outdoor industry. After 12 years in this business we still prefer to shoot our own experiences, our own friends, our own travels. Of course we do commercial photoshoots, editorial projects where we document stories, and production stock shoots. But the real Dan & Janine Patitucci love nothing more than to head out with friends trail running, skiing or mountain biking, one lens in the pack, and see what we find. If we don’t find anything, we make turns. Come November, we enjoy traveling with a simple camera and lens to shoot purely what we run across. Our Travel Photography is telling of exactly how and what we see as image makers, photographers just doing what they love.
While editing 12 years of work down to 87 images, we had some decisions to make. It is often difficult to not just show personal favorites, or images we are emotionally attached to, we need to show what we can do as professionals – a balance must be found between these things. There was one image I kept coming back to, a personal favorite of mine, yet one I wasn’t even there for. In 2006 we were set to go to Morocco for a Patagonia ski shoot. Our gang met in Chamonix where we first spent some days skiing. Immediately upon arrival I crashed and split my tibia & fibula. I was out, Janine was bumped to lead, and solo, photographer. Off she went.
Months later, with the job delivered, I was clear to trash the outakes. One image in the folder caught my eye, it was nearly black, but some details were trying to come through. I decided to open it in Photoshop, bring up the exposure and have a look. I found the image below. To me it is perfect, I may not have been there, but this one image made it all present. Our friend Susie Sutphin, inside a tent with a Moroccan guide, writing in her journal. So simple but so perfect for revealing life while traveling. We love making images, we look forward to another 12 years.
If you have thoughts on our work, we’d love to hear, please feel free to comment on this post. Thanks.
Winter Macro and Landscape Photography
It is not often that we have nature or landscape shots to show off, even less macro still lifes. But here are a few of Janine’s from this winter – she likes to wander around outside with a 100mm 2.8 macro and see what she finds. This collection found a home in our stock, and maybe soon on our walls.
Sunset over the Pacific. Ventura, California
Road Trip Reflections
Almost exactly ten years ago, a rickety old VW Westfalia pulled into Moab. Its owners had no real plan as to what they would do, they just knew that things would fall into place. The length of their stay would depend on how things went, how they liked the area and how they found the community. With no home but the van, life was free and easy, the days would be full of mountain biking, climbing or trail running. If it rained they would sit it out in some cafe, making friends and plans for when the sun returned. Life was good.
Today a Subaru with mountain bikes on the roof rack pulled into Moab. Like the VW, its owners have no real plans, they simply know that things will fall into place much as they always do. The length of their stay is also undetermined, it depends on how they like Moab and how they find the community.
The people are the same in both these cases and they are of course us. After not having really been on a road trip in several years, we are marveling at how little has changed in terms of who we are. I drove along singing off key back then and I sing along off key still today. A road trip is a road trip, it offers a “take it as it comes” lifestyle and serves as a mirror reflecting the difference the years have made.
In these years we have built a successful mountain sports photography business – which was our goal upon arriving to Moab so long ago. We bought a home in Bishop, California where we lived for many years until deciding to get a second home in Europe, where we now spend the bulk of our time.
While making our way back to Utah, we have had numerous reminders of what we have done with our business. Numerous mountain shop visits along the way had us continually confronted by our own work; as store displays, posters, in magazines, hang tags, and catalogs. Finally it culminated in seeing the current Runner’s World on the reception desk of our B&B as we checked in, a Runner’s World in which we have a two page spread.
Janine (x2) alongside a Deuter Packs poster
We have worked extraordinarily hard in the last ten years and this journey back to our roots has revealed where we have taken our business and how we feel about it. This trip is neither a beginning or an end, it is simply a moment within the process in which we find ourselves.
We are excited at the coming months of being on the move, we have no idea where we will go, what we will shoot or whom we will meet. Life is still free and easy and it is most certainly still good.
Janine (x2) at Patagonia's San Francisco store
Also posted in Photo Business, Random Thoughts
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Saying Yes to Life
This morning we woke up to heavy rain. Ok, fine, computer time it is.
Soon it was noon and I was antsy to get out, but the rain came down heavier. So dark was it outside that we had to have our lights in the house. Two, still inside, three, ditto. Four rolled around and I was feeling a bit, “Oh why bother, I’ll call it a rest day”. But it’s not a rest day, it’s more about just getting out. 4:30, things were cruxy. Settled in my seat, I was being productive, good tunes filled the house, and the thought of that initial soaking of rainwater on my shins was too much to bear. The rain was really coming down. 4:35, guilt. 4:40, Alright, YES, okay, I’m going.
Rolling out the door and onto the street, I was immediately in my element. Outside, on a bike, smelling the fresh air, freedom. I headed to the forest behind our house and on to my favorite singletrack, warmed up a bit and then opened up the throttle for some muddy fun. Pure, 100% joy.
My obligatory long uphill had me thinking what the word “yes” means. Yes, as opposed to No. Go as opposed to Not go. I have long had a rule. Say yes. If it sounds good, say yes.
More often than not, a well thought out yes leads to goodness and rich rewards. No kills opportunity and closes doors and the mind.
Roaring down my path
1987 – “Do you want to go climbing for your first time?” – Yes.
1989 – “Do you want to go to your first road race?” – Yes
1991 – “Do you want to drop out for a bit and drop into the climbing bum lifestyle?” – Yes
1997 – “Do you want to commercial fish in Alaska?” – Yes (seriously, true.)
1998 – “Can you start shooting some photos of your travels?” – Yes
Photo school? Yes. Do you want to go out for a drink (Janine) – Yes. How about traveling for a couple of years to shoot and grow our business? Yes.
All things which, when looking back have lead to the bullseye I am lucky enough to be living.
Still it continues. On a whim I’ve said yes to some crazy travels and regretted none of it. (By the way, Andreas – yes, I’ll go to Costa Rica for the Mountain Bike Stage Race). For me, yes has been all good but for one time I said yes for the wrong reason – I said yes knowing in my heart it was wrong, I said yes for money over life. I regretted it immensely and for some time was stuck being someone I was not. Luckily there was an out, and to the out I said Yes, adios.
Once at the top of my climb today I knew my descent was going to be a good one. Thanks to the rain, the trail was in perfect shape, the creek crossings deep with rainwater, and I had chosen the smoothest of all the descents. For 15 minutes I surfed my wave, squinting through the mud and pine needles splattering on my face until I was at the bottom and emerged from the forest and onto our street. I hadn’t even noticed how hard it was raining under the forest’s canopy, but once in the open I was getting drenched. The 4 minute ride home was just long enough to let the rainwater give my bike and I a good rinsing.
Just another path I would have missed out on had I not said Yes
Pursuing Vision vs. Assignments
One of our most effective product photos, shot for a client who said, "Shoot what you want".
As a professional photographer, there is some hard wired belief that one must shoot assignments. As creative people, shouldn’t we be out making images that come as a challenge from our clients? Somewhere along the lines this all became a glamorous theory.
Rather than saying, “I am shooting stock” or “I’m scouting” or even, “I’m really not doing anything”. Most photographers will broadcast, “I am on assignment”. It just sounds better. But is it?
I would argue that for me – shooting assignments has not been all that it is cracked up to be. There have been the dreamy ones; National Geographic Adventure sending us to shoot a big section of the Swiss Alpine Route. Backpacker having us hike the Summer Haute Route. Trail Runner sending us to Patagonia to run the Torres del Paine Circuit. And of course, a few dreamy commercial gigs.
But for the most part, it is a terrible let down. Here, a photo editor, or even other photographers will say, “Every job is a challenge, you must put your creative skills to the test and come up with something unique for the client, no matter the subject matter”.
Fair enough. But not all of us are so inclined to look at it that way. Perhaps it is because Janine and I primarily shoot stock. It is a rare day where you will hear us say, “We are on assignment”. Shooting stock gives us 100% freedom to do what we want, when we want, how we want, and where we want. Yet all with the end user, the potential client, in mind. They just don’t know what they want yet. We prefer to make it for them and see who wants what.
We have seen some curious things while “on assignment”. We were once sent to a town in the US that was on a magazine’s Top 10 List. The problem was, we discovered the town didn’t actually exist, rather it was a crossing of two roads, Main and Broadway. It all sounded good, but apart from a gas station and a market specializing in past expiration date food, it was hardly a dream town. It was the exaggerated result of a writers imagination. That town was later bumped outside the top 10.
And there were the catalog shoots we were called up to do because the clients loved our style and wanted an all new, authentic look for their images. But once on location, we were told how to shoot everything and exactly as they had been doing all while being entirely contrived.
And finally, shooting commercial work where the client insists on nothing backlit, no unique angles, no blurs and they give you product to shoot that may as well be camouflage for the environment. Oh, and they only want blue sky in the mountains but told you which day you had to shoot. Followed by, “Why is it cloudy?”.
I guess some photographers would look at all of this as a challenge. I happen to not look at it this way because at the end of the day I like to see images coming into my editing program that I am proud of. Thankfully there are still many clients who understand that the best images from us come with time. They tell us what they want, compensate us fairly, and expect great work, not in a day, but weeks or even months down the road. For them we work very hard, communicate throughout the process and have fun making their images. Certainly not every client has this kind of time, but many are at least able to provide creative freedom.
In these days of lean budgets we have made a decision to not just work for anyone because work is slim, but to focus on clients whom we would be best suited to support with our style while seeking a lasting relationship. My Post titled “Saying No to Make Yes More Effective” was my mantra this summer. It worked for us, and more importantly it worked for our clients.
There is great reward in looking back on what was influential to us while growing, and to see how those influences played out. For me, I still refer to a letter that was read to my class in 1999 at the Brooks Institute of Photography. Paul Liebhardt, who became both Janine and I’s mentor, read us this letter. At that time, before ever really working as a photographer, his beautifully constructed letter struck me as what would be the truth for me as well. Now, looking back 10 years I have had it confirmed to be true. For us, our favorite images, those we are most proud of and that have made our clients most happy, have resulted when we’ve been provided the freedom to pursue our own vision.
The author, Ernst Haas, later went on to be a great photographer and is considered to be one of the first true masters of color.
Some of our personal favorite images are below, images that represent how we like to photograph what we experience and see.
Dan's favorite image. The memory of this gentle man offering me this flower is incredible. The photo had to be made in less than a few seconds, it was truly a captured moment.
Four runners at sunrise in the Dolomites. An assignment with complete freedom.
Janine's cherished image of a Buddhist monk's reflection on a flooded street in Thailand. No assignment, personal work.
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