Alps Trail Running Projects & Marketing

In 2017, our team produced the Swiss Alps trail running guide, Run the Alps Switzerland. The project established us as trail running specialists in the Alps and allowed our ALPSinsight to spin off as a passion project. Both the guidebook and site served as our launchpad to helping build the sport of trail running in Switzerland.

In 2018, we designed and created the Via Valais, the Alps first dedicated multi-day trail running tour. That same year we worked closely with Swiss Tourism to build their own website trail running resource for the country.

As more destinations in Switzerland recognized the growth potential in trail running, our team became integrated into regional marketing efforts as content providers, consultants, influencers and route designers.

In 2021, we worked with Graubünden Trail Run to build the Via Grischuna. Based on the wildly succesful Via Valais model, the Via Grischuna is the region’s showpiece trail run.

During all of these projects, brand partnerships and commercial photoshoots were integrated into all the work.